Simply because a new customer passed over your business once before doesn’t mean that you’ve lost them forever. Retargeting is an effective way to give yourself a second chance to do business with a previous customer who might not be aware of all of the products and services that you offer. With the fast paced lifestyle that many people live these days, it’s no wonder that many of us simply overlook exactly what it is that we’re looking for, and that’s especially true when it comes to online shopping.
One of our many areas of expertise is retargeting for small businesses. Our tested and proven strategies are exactly what you need to increase your overall brand awareness and make sure each and every one of your customers is aware of all of the great services and products you have.
The Importance of Targeting
Rather than settling for the fact that your business isn’t for everyone, it’s more beneficial to give yourself and customers a second chance. With remarketing you can:
- Improve your overall ROI
- Utilize your front end campaigns more efficiently
- Improve sales conversions
- Turn lost visitors into long term advocates and customers of your business
Imagine being able to keep track of and focus on individual website visitors who didn’t purchase anything. With our help you’ll be able to create tailored ads specifically for those visitors and appeal to their personal needs and demographic. Not only is this beneficial for your sales, it’s also a great way to help you determine what and how you need to advertise and market in the future. The internet is one of the best and most powerful tools for small business. Allow us to show you how to use it to its full potential.
Roughly 2% of customers actually make a purchase whenever they first visit a retailer’s website, and 98% spend their time searching for a business that actually carries what they’re looking for. With online shopping, consumers have more time to think about the purchases they make. Not only are they concerned with the price of their purchases, they also want to make sure they’re getting the best product or service. When your online customers and visitors are thinking about where to spend their money, you want your business to be at the top of their list. In addition to specially created ads, it’s also a good idea to include special discounts as an incentive.
Get in Touch With Us
Rather than watch customers slip through the cracks, catch them a second time around before they head elsewhere. Call Jackson Sun Media Works at 731-427-3333 to learn more about remarketing.